Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. According to a Counterpoint Research report, Apple grew its Apple Watch shipment by 50 year-over-year in the first quarter of 2021, increasing market share slightly as the overall market grew 35. But, amazingly, households with an income level under $15,000 spent about as much as households with an income level between $125,000 and $150,000.Ĭorrection: An earlier version of this story incorrectly stated the percentage of customers who are 65 and older and the age group of women who spent the least on Apple products. Households with an income level between $35,000 and $50,000 spent the least.
The largest percentage of Apple Music customers are 25- to 34-years-old. And those who are 35 to 44 made up the highest percentage of Apple Watch sales. Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.
TARGET MARKET OF APPLE WATCH TV
A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. Here's who's buying what at Apple ( AAPL), according to Slice: Apple announced the Apple Watch with three variants. I liked the look of it and the watch faces, health-kit seems cool but nothing else. It includes fitness tracking and health-oriented capabilities as well as incorporation with iOS and other Apple products and services. What is the Apple Watch target market I had an opportunity to play around with Apple Watch for two days and I really don't understand what is the expected target market for it. "They haven't bought as much stuff."Īnother possible reason: Older customers are buying Apple products to give as gifts. The Apple Watch is a smartwatch created by Apple Inc. "Older people might be new to Apple," Minney said. There are a few theories about why this is happening. Minney says that the trend is an indication that Apple products are "getting in the hands of people on the late side of the adoption curve," while still remaining very popular with their core customer base - younger, tech enthusiasts. "It's a great feat that is appealing across the board," said Jaimee Minney, head of marketing at Slice. So what's with older men spending so much on Apple products?
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